Florentino Pérez has steered Real Madrid to a valuation of 6.6 billion dollars (around 6 billion euros), per Forbes, but his sights are set even higher—to push the club's worth to 7 billion euros.
Over the past few years, Real Madrid has not only excelled on the pitch, reaching six Champions League finals in the last ten years, but has also grown financially, with a 9% increase in valuation.
To reach this lofty goal, several strategies are in play:
Talent Acquisition: The club is eyeing significant signings for 2025, with names like Florian Wirtz from Bayer Leverkusen on the list. However, his hefty price tag might pose a challenge.
Brand and Commercial Growth: Beyond football, Real Madrid is expanding its brand through various commercial ventures, aiming for an additional 762 million euros in revenue, which will bolster the club's economic strength.
Stadium Revamp: The Santiago Bernabéu's renovation plays a crucial role, enhancing both fan engagement and revenue through diverse event hosting capabilities.
Squad Management: While Real Madrid isn't looking to sell key players like Vinicius Jr., they are open to transfers if beneficial, showcasing strategic player management.
Youth Investment: The club is nurturing talents like Nico Paz, ensuring a pipeline of future stars with strategic buy-back clauses.
The path to a 7 billion euro valuation involves not only signing top players but also includes astute financial strategies, brand expansion, and sustaining a culture of success. Florentino Pérez's ambition is to make Real Madrid not just a football powerhouse but a worldwide brand, leveraging every facet from gameplay to global business.